The name Housewife pillowcase dates back to the early 20th century in the UK. The design was first popularised by the Women's Co-operative Guild, whose members were traditionally referred to as “housewives.” They introduced a clever internal flap (a fabric tuck inside the case) to hold the pillow securely in place without the need for buttons or ties. This simple yet practical innovation became the standard style for everyday use, hence the name Housewife pillowcase.
Today, the term refers to any pillowcase with a neat, envelope-style closure and no decorative border, offering a sleek, timeless look that suits both modern and classic interiors.